Mitch McManaman

mitchell.mcmanaman@gmail.com 1-440-541-8086

Resume (PDF)

Education

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University of Florida

Gainesville, FL

Master of Business Administration (MBA) May 2020
Hough Graduate School of Business
- Full Merit Scholarship recipient.
- One-year accelerated, fully in-person program.
- Focus areas: Competitive Strategy and Marketing.
- Graduate coursework emphasized data-driven decision making, strategic analysis, and database marketing.
Master of Science in Entrepreneurship May 2017
Hough Graduate School of Business
- Entrepreneurial Excellence Award for classroom and community contribution.
- Completed as a dual degree with the BS in Finance.
Bachelor of Science in Business Administration (Finance) May 2016
Warrington College of Business
- Completed as a dual degree with the MS in Entrepreneurship.

Certifications

Claude Code Certification

Anthropic · Mar 2026
Professional Certificate in Data Science

Harvard University · Jul 2019

Experience

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Holland America Line

Miami, FL (Remote)

Sr. Manager → Director → AVP, Casino & Performance Analytics Mar 2024 — Present
- Promoted twice in two years, from Sr. Manager to Assistant Vice President. Own the casino P&L for the brand.
- Strategy and P&L: own the casino forecast and operating plan, including the event and booking pace calls the commercial team plans against. Overhauled the reinvestment matrix for a 39% lift in expected value, prioritizing high value guests while keeping offers profitable.
- AI and automation: campaign operations used to consume the team, from briefs and promo builds through proofing and fulfillment. Automation and AI made that work faster and close to mistake free, and the team has led AI adoption across the corporation.
- Analytics: built the reporting the casino runs on, in Snowflake and Power BI. The booking and performance model, the forecasting behind the casino P&L, and the dashboards the commercial team uses. Moved the function off Excel and onto SQL.
- Team building: grew casino marketing from 2 dedicated resources to 7, standing up campaign operations, forecasting, and business intelligence as functions the brand did not have. Built the Onboard Revenue internship program into a talent pipeline, three years running, five to six interns a year.
Manager → Sr. Manager, Strategy & Performance Management May 2021 — Mar 2024
- Launched onboard targeted marketing campaigns leveraging guest data; moved the program from pilot to fully automated on AWS. High-visibility work with monthly CEO meetings.
- Positive Surprise: gift cards to guests unlikely to visit certain revenue areas. ~$4M incremental revenue; 31% higher spa spend from recipients.
- Targeted Shore Excursion Flier: 20% increase in take rates across specific guest segments.
- Extend Your Vacation: automated push notifications offering complimentary cabins on subsequent cruises using real-time cabin availability.
- Managed a data engineering project in Snowflake. Significantly enhanced query performance by reducing load times and server impact, enabling faster, more efficient analysis of guest data for marketing and operational decision-making.

Sr. Analyst, Portfolio Strategy & Analytics Aug 2020 — May 2021 PNC Bank · Cleveland, OH

Priced a $4B line of business: analyzed internal and external transactional data to recommend price changes to senior management.
Monitored KPIs and reported on pricing strategy performance. Explained changes in portfolio composition and booking rates to leadership.
Established baselines for strategies and tracked actual performance against expectations.
Built an internal competitor loan database that cut the time for recurring pricing deliverables and improved pricing tools and processes.

Finance & Operations Leadership Development Program Jul 2017 — Jun 2019 Carnival Cruise Lines · Miami, FL

Two year rotational program across Predictive Analytics, Global FP&A, and Fleet Deployment Strategy.
Built Carnival's first onboard real-time data marketing initiative across 26 ships: live offers integrated with the Carnival app and daily printed materials. Drove a 15% increase in repeat spa guests within four months of the pilot.
Built a fuel analysis showing the $140M impact of new fuel regulations and rising oil prices over a three year horizon. Senior management used it to inform fuel investment decisions.
Designed two ships' deployment schedules for the 2020-2021 Australian season, and mapped fuel efficient routes for 26 ships, reaching up to 5% fuel consumption reduction within a single itinerary.

Financial Representative Dec 2015 — May 2016 Northwestern Mutual · Gainesville, FL

Secured over $1M in policies in four months. Top 10% nationwide out of 4,000+ interns.

Owner May 2011 — Jul 2014 McManaman's Lawn Care · Avon Lake, OH

Started and ran a neighborhood lawn care business through high school. Customer service generated referrals that grew the business.

Automation work

4 builds

Polar Flow

Replaced a 130,000-formula pricing spreadsheet.

Marketing Proofing Tool

Proofs every offer email before it sends.

Casino Campaign Ops

Runs a campaign launch from one sentence.

Casino Analysis

One directory per question, and tools that rebuild the deck.